What Won’t Apple Announce at Its September 9 Event
Not every rumor will make the stage on September 9 — here’s what Apple is likely saving for later.
Apple’s September keynote is always one of the most anticipated tech events of the year. On September 9, 2025, Apple will showcase the iPhone 17 lineup, new Apple Watches, and likely AirPods Pro 3. But just as important as what Apple will announce is what the company is expected to leave off the stage.
Here’s a closer look at the products unlikely to appear at this year’s fall event.
Macs Will Have to Wait
While rumors around new MacBook Pro models with M5 chips have circulated, these are almost certainly being saved for a later event—most likely in October or November. Historically, Apple separates its iPhone event from its Mac launches, giving each product category the spotlight it deserves.
That means if you’ve been waiting for a refreshed MacBook Pro, MacBook Air, or iMac, you’ll need to hold on a little longer. The September stage will remain focused on mobile devices and wearables.
AirPods Max 2 Not Ready Yet
The AirPods Max, Apple’s premium over-ear headphones, debuted back in 2020. While fans have been hoping for a true successor, reliable reports indicate that AirPods Max 2 are still years away—with mass production unlikely before 2027.
The current model only recently received a minor USB-C refresh, signaling that Apple doesn’t plan to revamp the design or add features like better battery life or lighter materials just yet. For this fall, the focus will be on the new AirPods Pro 3 instead.
No Standard AirPods Update This Year
Similarly, the standard AirPods (4th generation) aren’t expected to be part of the September keynote. Apple’s earbuds lineup is already crowded, and with Pro models getting a spotlight, it makes sense for the entry-level AirPods to refresh at a different cycle—likely sometime in 2026.
Other No-Shows
A few other rumored products also look unlikely for September:
New iPads: Apple tends to separate iPad launches into spring or late fall events. The iPad Pro with M5 chip is expected in 2026, not this year.
Vision Pro 2: Apple’s mixed-reality headset may receive minor software mentions, but a true hardware refresh is not on the September agenda.
HomePod full-size model: While the HomePod mini may get an update, no major revival of the larger HomePod is anticipated.
Why Apple Leaves Products Out
Apple’s September event is typically the most watched keynote of the year, drawing global attention. To keep the message clear, Apple focuses on the iPhone, Apple Watch, and audio. Other product lines get their own dedicated moments—ensuring that no device steals the spotlight from the iPhone.
This approach also helps Apple space out its announcements across the calendar, maintaining consistent buzz and avoiding oversaturating a single event.
Final Thoughts
On September 9, all eyes will be on the iPhone 17 lineup, Apple Watch Series 11/Ultra 3/SE 3, and AirPods Pro 3. But don’t expect to hear about new Macs, AirPods Max 2, or iPad refreshes. Those devices are still in Apple’s pipeline—they’ll just be arriving later.
For now, the spotlight is firmly on the products Apple knows will set the tone for the holiday season: iPhones, Watches, and Pro-level AirPods.
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