🤖 Jony Ive’s Secret AI Device Could Be the Post-iPhone Moment

Apple’s former design chief is reportedly building a new kind of AI hardware—with OpenAI in the loop. Here’s what that could mean for the future of tech.

May 22, 2025

Jony Ive’s Secret AI Device Could Redefine Post-iPhone Tech

Jony Ive, the man who helped define Apple’s design language for more than two decades, is back in the spotlight—and this time, it’s about artificial intelligence.

Following a private meeting with OpenAI’s CEO Sam Altman, new details have reportedly leaked about a next-generation AI device that could represent a true shift away from screen-first, smartphone-dominated tech.

And yes—if the rumors are true, it’s not just a side project. It could be the most Apple-like product ever not made by Apple.

🧠 What We Know So Far

Jony Ive is reportedly leading the hardware design for a new AI-driven device
The project is said to be funded or supported by OpenAI’s Sam Altman, who has openly discussed the need for hardware built for a post-screen, AI-integrated world
The goal? To build something that “feels more like a companion than a gadget”

Think less iPhone—and more AI assistant you wear, carry, or speak to naturally.

This aligns with industry buzz around devices like the Humane AI Pin, but with Ive’s design pedigree, it could be something far more refined, discreet, and desirable.

🧩 Why This Could Matter to Apple (and You)

Let’s be honest: Apple hasn’t been first in AI. It’s been cautious. Slow. Focused on on-device privacy, but behind the curve when it comes to generative assistants like ChatGPT.

If Ive + OpenAI are building a purpose-built AI device with:

Embedded voice and gesture controls
Minimal screen or no screen at all
Tight integration with LLMs (like GPT-4 or beyond)
A design-first approach that rivals Apple’s best...

…it could force Apple to move faster. A truly intuitive AI companion would pose the same kind of disruption to the iPhone as the iPhone once did to the BlackBerry.

🔮 My Take: Why This Is Bigger Than a Hardware Leak

This isn’t just about design nostalgia or cool new gadgets. It’s about the next platform shift:

From apps to assistants
From touch interfaces to contextual, AI-driven interactions
From distraction-heavy screens to ambient, helpful computing

If Jony Ive’s AI device delivers on even part of that promise, it will challenge Apple, Google, and Meta to rethink their AI strategies—and their hardware.

📱 What Happens Next?

We may hear more about this device by the end of 2025
OpenAI could play a surprise role in hardware as well as software
Apple’s upcoming “Apple Intelligence” rollout at WWDC 2025 will likely be the first sign of how they plan to compete

For now, it’s just leaks and whispers—but in tech, that’s where every revolution starts.

💬 What do you think—would you wear or use an AI assistant designed by Jony Ive? Or is this all hype until we see it work in real life?