Apple’s September 2025 Event: iPhone 17, Apple Watch Ultra 3, and More

Apple’s September 9 event is set to unveil iPhone 17, Apple Watch Ultra 3, and AirPods Pro 3 — in what could be the company’s biggest keynote in years.

Apple has officially announced its “Awe Dropping” keynote for September 9, 2025, and expectations couldn’t be higher. With major product lines due for updates, this year’s showcase is shaping up to be one of Apple’s most impactful events in recent memory.