Apple’s Game-Changing Fall Event: iPhone 17 Pro, Watch Ultra 3, and More
Discover the standout upgrades and all-new devices launching at Apple’s “Awe dropping” September event.
Get the inside scoop on Apple’s newest iPhones, feature-packed Watches, and Pro-level AirPods—plus the two breakthrough upgrades you won’t want to miss.
Apple's highly anticipated "Awe dropping" event is just around the corner, set to stream live on Tuesday, September 9. The showcase is expected to feature a packed lineup of new hardware, including the next-generation iPhone 17 family, multiple Apple Watch models, and the updated AirPods Pro 3. This event will also mark the official public release of major software updates like iOS 26, tying the new hardware together with fresh capabilities.
iPhone 17 Pro: Battery and Camera Steal the Show
While the entire iPhone 17 lineup will be unveiled, the Pro models are poised to be the main attraction, thanks to major rumored upgrades in two key areas: battery life and camera technology. Leaks suggest the iPhone 17 Pro will see an 18.6% increase in battery capacity, while the Pro Max model will get an 8.6% boost, potentially adding 3-4 hours of real-world use and setting a new standard for iPhone endurance.
The camera system is expected to receive one of its most significant overhauls in years. Rumors point to a redesigned "camera bar" on the back, a new 48MP telephoto lens (up from 12MP), a 24MP front-facing camera, a variable aperture system, and the ability to record video from front and rear cameras simultaneously. The Pro Max could also see its optical zoom extended to 8x, making the iPhone 17 Pro a compelling upgrade for photography and videography enthusiasts.
The Full iPhone and AirPods Lineup
Beyond the Pro models, Apple is expected to diversify the iPhone family with an all-new "iPhone 17 Air." This model is rumored to feature an ultra-thin design and a 6.6-inch display, targeting users who prioritize a sleek form factor. The standard iPhone 17 is also set for an upgrade, reportedly gaining Pro-level features like a ProMotion and always-on display.
Accompanying the new iPhones are the long-awaited AirPods Pro 3. After months of speculation, recent reports suggest a September launch is likely. These earbuds are expected to feature a next-generation H3 chip for improved audio quality and noise cancellation, a heart rate sensor for fitness tracking, and a more compact charging case.
A Comprehensive Apple Watch Refresh
The Apple Watch is set for a wide-ranging update across all three of its tiers. The Apple Watch Series 11 is expected to be a more modest internal upgrade, focusing on a faster S-series chip and 5G connectivity for improved performance.
The rugged Apple Watch Ultra 3, however, is rumored to get more substantial changes. These include a slightly larger display made possible by slimmer bezels, satellite connectivity for emergency situations, and a new S11 chip. Finally, the budget-friendly Apple Watch SE is due for its first refresh since 2022, potentially gaining larger display sizes and a faster chip, possibly in a new plastic-based design.
Apple Secrets Take
Apple appears to be executing a two-pronged strategy for its fall event: delivering substantial, meaningful upgrades to its premium Pro devices while simultaneously broadening the accessibility of its core product lines. The massive battery and camera enhancements for the iPhone 17 Pro are designed to motivate upgrades from users who demand the best, directly addressing the two most common reasons for purchasing a new phone. Meanwhile, the introduction of an iPhone 17 Air and a refreshed Apple Watch SE aims to capture a wider audience. With more than eight new products expected, this event looks to be a powerful ecosystem-wide refresh that will define Apple's hardware landscape for the next year.
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