🎧 Apple Music Launches “Sound Therapy” in Collaboration with Universal

Apple just made its biggest move yet into wellness—and it’s right inside Apple Music.

In a new partnership with Universal Music Group, Apple has launched “Sound Therapy”: a curated collection of playlists, soundscapes, and audio sessions designed to help users focus, relax, meditate, and sleep better. This isn’t just white noise—it’s personalized audio wellness built for iPhone users and integrated right into the Apple ecosystem.

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🌿 What Is Sound Therapy?

Sound Therapy is a new Apple Music section focused on scientifically-informed wellness audio. Think guided meditations, ambient tones, gentle rhythms, and artist-curated playlists specifically designed to help:

• Boost focus while working or studying

• Promote deeper, more restful sleep

• Reduce stress and anxiety through audio

• Support mental wellness during the day

Unlike typical relaxation playlists, this offering draws on research-backed techniques and features collaborations with wellness experts and musicians.

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🎵 How It Works

You’ll find Sound Therapy in a dedicated section of Apple Music, available to all subscribers—no additional cost.

🔹 Categories include:

• Focus & Productivity

• Sleep & Rest

• Stress Relief

• Mood Boosters

• Daily Mindfulness

🔹 Compatible with:

• iPhone, iPad, Mac

• Apple Watch (with AirPods)

• HomePod and CarPlay for immersive use

The content is dynamic and updated weekly, with seasonal audio themes and exclusive drops from artists experimenting with therapeutic sounds.

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🧠 Why This Matters

Apple is quietly expanding beyond entertainment—this move puts them in direct conversation with platforms like Calm, Headspace, and Spotify’s Wellness Hub.

For iPhone users, this means:

• Less app-hopping for daily self-care

• Seamless integration with existing Apple devices

• No extra fees for wellness audio

And for Apple itself, it reinforces their ecosystem’s value not just in productivity, but also in mental health and lifestyle balance.

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🔜 What’s Next?

Rumors suggest this is just the beginning. Apple may introduce AI-curated wellness sessions later this year—possibly via Apple Intelligence in iOS 19.

There’s also speculation around Apple Fitness+ integration and using Sound Therapy in sleep tracking features across iOS and watchOS.

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🧭 How to Try It

If you’re an Apple Music subscriber:

1. Open the Apple Music app

2. Tap the Browse or Search tab

3. Look for the new “Sound Therapy” banner

4. Start with “Focus Flow” or “Wind Down Session” to test it out

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Pro tip: Add a Sound Therapy widget to your iOS Home Screen for quick access when you need to unwind.