Apple Explores Google’s Gemini to Accelerate Siri’s AI Overhaul

Tech giant considers Google’s AI model to accelerate Siri’s long-delayed transformation.

Aug 23, 2025

Apple is reportedly expanding its options to rejuvenate Siri’s AI capabilities, opening exploratory talks with Google to integrate its powerful Gemini model into a next-generation version of the voice assistant. This development adds to ongoing discussions with other leading AI firms like OpenAI and Anthropic, positioning Apple’s revamped Siri as a pivotal deliverable in its delayed AI roadmap.

A New Chapter for Siri’s Evolution

Apple is weighing whether to enhance Siri using in-house models or to embrace external AI engines, with Google’s Gemini now under serious consideration. The company may commission a custom version of Gemini for Siri—even training it on Apple’s infrastructure—to power intelligent, context-aware responses.

What’s Driving the Shift?

Apple’s push for generative AI is gaining urgency, as competitors like Google and Samsung already deliver more advanced AI assistant features across devices. Apple had initially planned a major AI upgrade to Siri earlier this year, but engineering challenges delayed the rollout to 2026.

Financial Markets React

The news has already impacted the markets. Alphabet (Google’s parent company) stock rose between 3.2% and 4%, while Apple’s shares climbed between 1.3% and 1.6%, reflecting investor optimism in both the demand for AI upgrades and the potential for strategic cooperation.

A “Bake-Off” of AI Partners

Apple isn’t solely focused on Gemini. It continues to evaluate offerings from OpenAI (via ChatGPT) and Anthropic’s Claude, engaging in what insiders describe as an internal “bake-off” among the models. A decision is expected within the next few weeks.

The Stakes: Reclaiming AI Relevance

Observers view this as a critical moment for Apple. While Apple Intelligence—introduced in 2024—brought modest features like image editing, summarization, and Genmoji, it hasn’t matched the depth and integration of Google’s AI services. Analysts warn that without a bold move like integrating Gemini, Apple risks falling further behind, potentially prompting calls for rebranding or even replacing Siri entirely.

This move signals Apple’s willingness to adapt its long-held preference for proprietary systems—opting instead for partnerships to regain momentum in AI innovation. The road to a smarter Siri may soon begin with Gemini.

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