We crunched the numbers on how Appleās stock performed 30 days before and after each major iPhone launchāfrom iPhone 6 to iPhone 15āand visualized the results below.
š The Data: iPhone Launches vs. AAPL Stock Performance
š Visual Breakdown
Weāve also created a clean, side-by-side bar chart comparing AAPL stock movement around each iPhone release:
š§ Takeaways: What the Chart Really Shows
Early innovation drove stronger stock reactions.iPhone 6 and iPhone X saw the largest post-launch stock bumpsāthanks to design overhauls and breakthrough features (like Face ID).
Recent iPhones trigger muted responses.The iPhone 14 and 15 launches saw modest gains of ~3.8% and 3.7%, likely due to more incremental upgrades.
āBuy the rumor, sell the newsā is real.Investors often price in the hype ahead of time, which explains why stock sometimes flattens or dips on launch day.
š° What It Means for Apple Watchers & Investors
If you're tracking Appleās future or considering $AAPL as an investment:
Donāt overreact to launch day volatility.
Watch for features that exceed expectations (AI, health, satellite).
Big moves usually follow new categories (e.g. Vision Pro, Apple Carāif it ever happens).
š Exclusive to Paid Subscribers:Future āChartsā editions will break down Appleās:
Revenue by segment (iPhone vs. Services vs. Mac)
Stock impact of Vision Pro and M-series chips
iCloud, Apple One, and subscription ecosystem growth
š¬ Want more insights like this every week? Stick aroundāthereās a lot more coming.